PLAY
Graphic design & video · 2022–23
The University of Florida's Vietnamese Student Organization (UFVSO) exists to promote Vietnamese culture, engage in community service, and enrich its members by developing leadership, fellowship and academic excellence. From cultural shows to phở fundraisers and collaborations with fellow organizations and the local Vietnamese community, VSO brings together people from all backgrounds and serves as a home-away-from-home.
As the Multimedia Director for the 2022–2023 academic year, I was responsible for a range of duties, including heading promotional campaigns and designing social media graphics, as well as serving as photographer & videographer for organizational events.
Role: Multimedia Director, 2022–2023
Tools: Adobe Photoshop, Premiere Pro, After Effects
Each semester, UFVSO hosts its largest event: a Lunar New Year cultural show — Tết Trung Thu in the fall and Tết in the spring. I led the multimedia committees for both events, making key design decisions including the creation of these event flyers. The designs were shared across UFVSO's social platforms and printed for on-campus tabling, to build excitement and boost attendance for our biggest cultural shows of the year.
Flyer designs — add images
A running series of promotional graphics for UFVSO's events and campaigns, designed for the organization's social platforms.
Graphics — add images
This introduction video played before VSO's cultural performance at the 2022 University of Florida Asian American Student Assembly. It needed to be engaging but also informative for inquiring audience members. Within a 30-second constraint, I highlighted what the organization was about and built hype for the upcoming performance, while keeping it general enough to reuse for other events throughout the year.
Video — add embed link
Dance is a core pillar of UFVSO and is featured at every cultural show. To highlight this, I co-produced the TTT 2022 Choreographer Showcase video to build excitement for the upcoming event and increase member engagement. I also filmed behind-the-scenes content and created a TTT 2022 Recap, capturing memorable moments for participants to look back on, while giving new members a glimpse into the experience.
Videos — add embed links